Origninally published: EdSurge | Jeffrey R. Young | Aug 3, 2017
Coding bootcamps were supposed to be the next big thing in higher education, promising a compressed, career-focused alternative to traditional graduate school. In the past five years, startups offering these programs have raised millions in investment and won praise from policymakers as an innovative way to prepare (or retrain) workers for the jobs of the digital future.
The enchantment around the model appears to be wearing off, though. In July, Dev Bootcamp, one of the largest and earliest coding bootcamp providers, announced it would close because leaders could not find a sustainable business model. Just a few days later, another pioneer in the space, the Iron Yard, said it would also shut down this year.
Despite their high-tech subject matter and slick Silicon Valley messaging, most bootcamps take a decidedly old-fashioned approach to instruction—focusing on in-person classrooms and high student-to-faculty ratios. But because they lack accreditation, their students aren’t eligible for federal financial aid. “We’ve determined that we simply cannot reach a sustainable business model without compromising our mission of delivering a high-quality coding education that remains accessible to a diverse population of students,” leaders of Dev Bootcamp said in their farewell statement. The statement from Iron Yard cited “challenges of a nascent market” and “the demands facing all institutions in the higher education marketplace.”
That doesn’t mean the rest of the bootcamps are doomed. In fact, there are at least 95 other coding bootcamp companies in the U.S., and some say they are still growing. But it should bring a dose of realism to what had been a narrative of unending growth and the idea that somehow boot camps were a silver bullet for what ails higher education.
“The problem with education is that we keep coming back to this one-size-fits-all approach,” says Adam Enbar, CEO of Flatiron School, who insists that he’s seeing “more demand than ever” for his company’s programs. Rhetoric around coding schools has suggested that they present an easy way to teach anyone to code, regardless of background. Flatiron, he says, has crafted its main program to be highly selective, and it runs a longer program with a different curriculum for those with less familiarity with coding. “There’s no model that fits everyone,” he says. And by the same logic, he says, no one can make a blanket statement that bootcamp programs as a group can’t work.
“What we really see in these bootcamps is a lot of career changers,” says Liz Eggleston, co-founder of Course Report, which researches and runs reviews of coding bootcamps. While there’s plenty of talk these days of retraining blue-collar workers for “new collar” jobs in tech, that hasn’t been the norm at coding bootcamps. “I haven’t talked to a ton of coal miners who have done a bootcamp and become developers.” More typical, she says, is someone who already holds a college degree and wants to move from the marketing department of a high-tech firm to the development team.
Jessica Dembe is a good example. She graduated from the Iron Yard’s D.C. campus in January, seeing it as a “high-risk, high-reward gamble” that the training would let her jump a few rungs in her career ladder. “I wasn’t making a lot of money at my old job” as a research assistant at a consulting firm, she says. “I thought, If I could make this work, I could make a good deal more in a new position.” So she saved up roughly six months’ worth of living expenses and quit her job, thanks in part to support from a parent, and enrolled in the three-month program, which cost her about $12,000 after a diversity scholarship and a discount.
She says she did her homework before plunking down that kind of cash. “At first I was really skeptical about it,” she says of the bootcamp idea. For a few months she tried teaching herself with free online resources, and she even attended a hackathon for people trying to learn coding, but felt she wasn’t getting what she needed. A mentor at work had completed the Iron Yard program and recommended it, and she sought out other graduates to see if it had helped them land the kind of job she wanted. “I don’t make rash decisions,” she jokes.
Dembe was “shocked” to learn the school was now closing, but she’s happy she went—after all, she found a job six weeks after graduation. If the bootcamp business was so precarious, though, she wonders why the schools often occupy pricey real estate: The campus she attended was just a few blocks from the White House, for instance.
When making their pitch to students, coding bootcamps don’t usually talk about amenities. They often stress one number: job placement rates. Several bootcamp companies have joined efforts to independently verify the percentage of students who get jobs in the field soon after graduating, such as the Council on Integrity in Results Reporting, formed by a group of bootcamps, and a broader quality-control framework proposed by Entangled Solutions, a consulting firm.
Neither Dev Bootcamp nor the Iron Yard joined such efforts, as their competitor Flatiron School is quick to point out. “They just weren’t releasing transparent data,” says Enbar. The Flatiron CEO isn’t part of the CIRR or Entangled framework, either, but says the company releases independently-verified employment rates. “The line is being drawn around quality,” he says.
Another giant in the space, General Assembly, believes success will come down to the strength of providers’ relationships with employers to create a reliable pipeline to employment. “Our vision was never, ‘Let’s build a bootcamp,’ ” says Jake Schwartz, co-founder and CEO of General Assembly. “The idea was: Can we build a new way to think about people’s careers and how to build people’s careers?”
Some evidence suggests that many employers aren’t yet convinced of the educational merits of coding bootcamps. A report in Bloomberg in December even suggests a bootcamp diploma could be seen as disqualifying.
Back when Dev Bootcamp was flying high, one of its co-founders, Dave Hoover, gave an interview to a networking site for entrepreneurs that inadvertently betrayed a dirty little secret of the coding bootcamp model. He said the most valuable advice a mentor gave him at a startup he worked for was:
You don’t need to know everything. What you need to do is be the guy who knows how to find the answer. That was eye-opening because it made me realize, especially as a software developer, you don’t have to know everything, but thanks to Google and search technology and all the online resources we have, the answers are just a few seconds away.
Some academic critics of bootcamps argue that the companies represent a shift to requiring workers to pay more of the bill for their own training, and one that falls disproportionately on low-income or underrepresented groups. Tressie McMillan Cottom, an assistant professor of sociology at Virginia Commonwealth University and author of Lower Ed: The Troubling Rise of For-Profit Colleges in the New Economy, recently made that argument on her blog: “Bootcamps are a tax paid by suitably credentialed workers who do not have enough capital (economic, social, or cultural) to enter a high status field of work in which some job is undergoing an actual or projected short-term demand bubble,” she wrote.
Bootcamp leaders often take pains to distance themselves from an earlier generation of for-profit education providers like Corinthian Colleges, which shuttered after a federal investigation found that the company misrepresented to students the percentage of graduates who landed jobs. But legacy for-profit players had pushed into the nascent bootcamp space: In fact, Dev Bootcamp was acquired by Kaplan in 2015, and the Iron Yard had been purchased that same year by Apollo Education Group—which also owns University of Phoenix. (Disclosure: Graham Holdings Co., which also owns Kaplan, is an investor in EdSurge.)
The lasting legacy of education bootcamps may end up being found on traditional campuses. Several colleges are trying the bootcamp approach, even in other fields like health care and political science. In fact, many upstart coding schools are now partnering with those old-fashioned campuses they were intent on replacing.