Reinventing a Trusted Brand

User Experience Design

Even one of the largest and most trusted assessment and publishing platforms on the market needs to stay current with the needs of the market and their users. Their offerings help teachers generate high fidelity data without spending a ton of class time on assessments. But generating data is one thing, and successfully utilizing that data is another.

This established leading company approached us with an interface remodeling project. After years of building new and successful solutions, their products had accumulated design debt: the long list of tiny inconsistencies and imperfections that take away from brand unity. They asked us to help erase that debt, and in doing so create ways to better support teachers as they monitor growth and provide interventions.

We agreed to create a task-based user experience, focused on helping teachers accomplish their most common tasks efficiently.

A Comprehensive Index of Teacher “To-Do”s

Working from interviews with staff and an intensive study of their internal materials, we conducted a functionality review, creating an index of all tasks teachers might want to accomplish while using their platform. Our list included everything a teacher might do in a year — from administering assessments to printing lists of student usernames. We then carefully marked each entry, organizing them by which solutions teachers use to achieve the task and how important the task is in the daily lives of the users.

“With ProjectEd’s help, we got ahead on a project we’d wanted to prioritize for a long time,” said their Content Program Manager.

As our platform grows, it takes work to keep its UI consistent and thoughtfully organized. ProjectEd was invaluable in keeping up with that demand.

This database allowed us to bring all of their products in line. We created a user experience that was linear, intuitive, and built around the daily needs of the people they serve.

A Proven Improvement

A second independent UX company tested the improved Platform UI with sample users before and after our redesign, and saw usability improvements across the board. By comparing SEQ scores (a measure of how efficiently a new user can figure out how to perform a task), we saw an efficiency boost in all major tasks, including a 200% increase in the ease of managing interventions and goals.