Leading Global Technology Company

Market Strategy


A global leader in consumer and professional electronics, gaming, and entertainment was looking to penetrate the higher education market with a new suite of educational services.


Entangled Solutions built a go-to-market strategy and created relationships with leading universities around the country.


Our client has successfully partnered with more than 20 higher education institutions.


The company is a global leader in consumer and professional electronics, gaming, and entertainment. After successfully selling “products” to the education market for decades, it expressed interest in penetrating the market with more holistic services.

The client came to us looking for an experienced partner to assist it in navigating the education market, developing a comprehensive go-to-market strategy, and building a consortium of institutional partners.

We tapped our vast network of institutional relationships and conducted interviews with dozens of thought leaders from a variety of higher education institutions, including public, private, two-year, and four-year schools, and four statewide systems. From that deep research, we provided a landscape assessment, outlined areas of strategic focus for higher education institutions, calculated the total addressable market, and built a comprehensive go-to-market strategy.

Once the strategy was in place, we built a consortium made up of universities for our client to approach. The consortium not only provides deep partnerships to test and validate new products, but it has provided a new channel for institutional revenue.